WNO1Model 
Siddhartha Shukla’s departure from Lanvin marks the end of a significant chapter in the brand’s recent turnaround efforts. Announced in March 2026, his exit comes after more than four years as deputy CEO, a period during which he played a central role in reshaping the historic Parisian house.
Shukla joined Lanvin in late 2021, at a time when the company was emerging from years of instability following multiple leadership changes. Tasked with revitalising the brand, he helped redefine its identity, product strategy, and retail concept. Among his key moves was the appointment of Peter Copping as artistic director in 2024, which helped restore creative direction and return the house to the Paris Fashion Week calendar.
During his tenure, Lanvin saw a measurable, if uneven, recovery. Revenues grew from around €73 million in 2021 to roughly €120 million in 2023, reflecting early success in repositioning the brand. However, broader luxury market pressures—including a slowdown in China and store closures—contributed to a dip to about €100 million in 2025.
The company stated that Shukla’s departure was by mutual agreement, with leadership continuity ensured under CEO Andy Lew and the wider Lanvin Group. His exit also comes amid ongoing structural and financial challenges for the group, highlighting the difficult environment facing heritage luxury brands today.
Despite these challenges, Shukla leaves behind a more coherent and creatively re-energised Lanvin. His tenure is widely seen as a stabilising phase—one that reconnected the brand with its heritage while laying groundwork for future growth.
About The Author
